By Alex Poulos
Producer and President, LaunchPad media
Published in Boston Business Journal, July 12-18, 2013
“Could you make us a viral video?”
I remember a client asking me that, a few years ago. It seems funny now. Yes, my agency produced videos, but how could anyone promise to create a video that would go viral when that was so unpredictable? While it seems preposterous, some ad agencies made a lot of money promising “viral videos.” It was a marketing fad, and usually a costly dud.
“We need a corporate blog.”
Blogging was another marketing fad. Every business executive supposedly needed to be a “thought leader,” constantly sharing opinions with fans known as customers. Now corporate blogging is a synonym for bloviating – and few even pretend to read them.